Public service or propaganda? The consequences of Florida meddling in on abortion, marijuana issues


With less than one week before election day and early voting in Florida already underway, the DeSantis administration isnt slowing down from letting Floridians know exactly what it thinks about legalizing marijuana and expanding abortion rights in the state.

While the two issues are among high stake ballot questions Florida voters are in the midst of deciding, the state continues to air commercials that aim to weaken support for them.

In one ad about the dangers of marijuana use, the narrator states, DUI crashes increase in states with legalized marijuana. This ad is sponsored by Floridas Department of Transportation.

Another ad targets supporters of expanding abortion rights in Florida and features a member of Floridas Board of Medicine who tries to dispel what he calls misinformation. Lately youve probably heard a lot of misinformation about our abortion laws, Dr. Steven Christie states.

The administrations blatant, taxpayer funded opposition to these ballots just days before the election makes for an election season, the likes of which weve never seen before in the Sunshine state, explains University of South Florida political communications Associate Professor Josh Scacco.

When you see advertisements that are being sponsored by state government that are talking about the messages that are in the campaign environment, and then stop right before they say vote for or against, that’s where you’re starting to see some really unique territory, he said. That’s where state government finds itself. It has put itself in this territory that really governments try not to be in, Scacco explained.

If approved by at least 60% of voters, Amendment 4 would protect abortion rights in Florida until viability, or about 24 weeks.

Amendment 3 would legalize recreational marijuana use for adults.

Governor DeSantis and his wife have been vocal about opposing both amendments and have been touring the state holding press conferences against both amendments. While its not unusual to see elected officials and their spouse campaign over issues, what is unusual is how nonpartisan government agencies are also getting in on the political action.

Floridas Department of Education, Floridas Department of Transportation, the Department of Children and Families, the Agency for Healthcare Administration and the states Department of Health have all spent time and taxpayer money on broadcast or digital campaigns aimed at weakening support for both amendments.

According to the states contract database, since last month state agencies have spent nearly $20 million dollars on media and public information campaigns. Its unclear how much of that money has gone directly to these commercials. A spokesperson from the Governors office did not respond to requests for a breakdown of spending. (Some critics have tallied the total dollar amount spent closer to $50 million based on ad buys).

When asked about these state-sponsored, taxpayer funded ads, Governor DeSantis defended them, calling the ads public service announcements.

Its not electioneering. Its things that can be actually done through these public service announcements and Im glad that theyre doing it, DeSantis said during a press conference last month.

But the states opposition to the amendments isnt limited to just commercials on air and online.

Officials from these nonpartisan state agencies are also being used to spread the governors message while working on taxpayer dime.

This week, Shevaun Harris, the Secretary for Floridas Department of Children and Families joined the Governor at press conferences around the state as he argued why voters should vote no legalizing marijuana. Several sheriffs have also appeared at press conferences against the amendment.

Last week, the Florida Surgeon General, Joseph Ladapo, made the rounds with Casey DeSantis as she argued against legalizing marijuana.

The states top doctor then told our Forrest Saunders his argument was a spiritual and emotional one.

Drugs diminish our ability to be all that we can be, to be representations of God’s love, God’s light, God’s wisdom, he said.

Related: Floridas Surgeon General offers spiritual’ concerns over recreational marijuana

Critics are calling out what they describe as state campaigning on taxpayer dime.

Republican Senator Joe Gruters is in favor of legalizing marijuana and believes the DeSantis Administration is going too far. During a press conference last week about the states use of taxpayer money to oppose Amendment 3, Gruters and other critics raised concerns the state is also using settlement money earmarked for opioid awareness for its campaign against marijuana.

We still live in democracy, Gruters said. No matter where you stand on these issues, we shouldn’t be spending money on propaganda one way or the other, he said.

The Governors Chief of Staff, who typically works behind the scenes, is also now publicly defending the states spending.

Data is showing more and more marijuana is leading to more and more car accidents and dangers for kids, he said about the ads. On the abortion side, the PSAs that are out there arent advocating on the amendment one way or the other, they dont mention the amendment. What they are talking about is whats in Floridas law, Uthmeier said.

This month, a federal judge weighed in on the states meddling during an election when he told the administration to stop sending letters threatening TV stations that aired a commercial in favor of expanding abortion rights. This week, the same judge extended that temporary injunction.

While the long-term legal and moral argument over the states election season messaging has yet to be fully determined and understood, whats clear is a government using public money to blur the lines between politics and public service.

Government represents everyone who voted for them and who voted against them, said Scacco. Electoral campaigns are different and mixing those two things together has the potential to really undermine foundational forces in a democracy that are designed to keep these two things separate, Scacco said.

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