On Oct. 17, natural hair care brand Mielle Organics visited Florida A&M University as the second stop on their “MiCurl Out Homecoming Tour” to four different historically Black colleges and universities.  

The tour stops include textured hair education, free product sampling, hands-on beauty demonstrations and interactive community activations.  

The president of Mielle and FAMU School of Business and Industry graduate, Omar Goff, was named president of the beauty company following its purchase by Procter & Gamble in 2023. 

With collaborations with the WNBA and producing Mielle’s first television commercial, Goff has made it clear that he is committed to empowering groups that do not always get recognition to produce sustained results for Mielle’s reach and audience.  

“One of the things that’s important to me is to not only show up at the campus, but also invest,” Goff said. “A lot of the historically black colleges and universities are not getting the brand dollars to support their programs the way that other universities are, and big collegiate sport programs are getting.” 

Mielle Organics has been a long-time partner of FAMU Cheer and the Howard University swim team, harkening to Goff and Mielle’s pursuit to serve the underserved and underrepresented.  

“Every time Mielle has the opportunity to touch FAMU, it is of immense joy and pride as an alum,” Goff said. “HBCUs are such a pivotal part of culture, and as brand leaders, it’s important for us to stay connected to culture, but also to pay respect to culture.” 

At its core, the initiative for this tour is to reinforce Mielle’s dedication to hair care access. The company is aiming to relieve the stress of HBCU students being in areas where they may have limited options to take care of their curly and coily hair.  

“My conversation with the people who were running the activation pushed me to start supporting Mielle and giving more of their products a try,” said Crystal Moulton, a fourth-year public relations student.  

Mielle is out to make an impression on HBCU students from top to bottom with an emphasis on equity and authenticity.  

“We talk about the importance of not gatekeeping,” Goff said. “We speak in a very relatable way, and we try to make sure that our messaging remains true to how the brand began, but also in a modern 2025 way.”